Tag Archives: linkedin

Remembering Bryan Martin

Twenty years ago, on Feb­ru­ary 1st, 1991, around 6:00 in the evening, vet­eran LAX air traf­fic con­troller Robin Wascher instructed the pilots of the tiny Sky­west com­muter flight 569, car­ry­ing ten pas­sen­gers and two crew to Palm­dale, to enter the run­way and pre­pare for take­off.  Seventy-seven sec­onds later she gave US Air flight 1493, a […]

Why a Website May Be the Last Thing That You Need

This may sound a lit­tle funny com­ing from a guy who works at an agency that makes such beau­ti­ful web­sites.  But it is true.  And once you’ve read this arti­cle, I think that you’ll under­stand why mak­ing great web­sites is not about design, but about under­stand­ing your cus­tomer, the dig­i­tal ecosys­tem that they live in. As […]

What Happened to Breath Asure? The Big Bad Business of Off-Label OTC Products.

I was speak­ing with a close friend the other day and she men­tioned that the pop­u­lar breath-freshener, Breath Asure, had been “crushed” out of the mar­ket by the big, bad, evil cor­po­rate pharma-mega-corps who had sued the brand into obliv­ion (this may be a slight embell­ish­ment, but fairly true to her intent, I believe.  Update: […]

It’s Our Hope That Will End This Recession

Seems like folks are feel­ing cau­tiously opti­mistic these days, what with the DJIA peek­ing above 10,000 for a few moments this last week and Google, one of the barom­e­ters of the New Econ­omy, back up in the stratos­pheric 500’s.  Dur­ing the far-darker days of almost a year ago a lot of us Amer­i­cans voted for […]

Why Steve Jobs fears Flip Video (maybe more than Zune)

Many have assumed that Steve Jobs pretty much handed tiny Flip Video it’s lunch last week when he announced that Apple would pro­vide the same capa­bil­ity in the new iPod Nano for free. Some might mourn the lit­tle Flip Video as yet another piece of promis­ing Con­sumer Elec­tron­ics Road­kill whose soon-to-be sun-bleached bones will remind […]

Introducing the Apple Effect (Part 1)

The Apple Effect is a cor­po­rate pathol­ogy.  A set of behav­iors that consumer-facing com­pa­nies engage in, largely in response to per­ceiv­ing their prod­uct and mar­ket­ing infe­ri­or­ity when com­pared to Apple.  The Four Key Dri­vers of this suc­cess are very vis­i­ble: The Indus­trial Design of the Apple prod­uct line is strong and reflects a tight integration […]