Tag Archives: branding

Check, Please! Gourmet Mag Gets Just Desserts After Losing Its Brand Compass.

Well, the per­ils of re-Branding with­out a License may be appar­ent in October’s announce­ment that Condé-Nast will shut­ter Gourmet mag­a­zine after 60+ years of exis­tence. The mag­a­zine had been attempt­ing a trans­for­ma­tion of sorts over the last year or so, with mul­ti­ple new lay­outs, over­sat­u­rated pho­tog­ra­phy, Mil­lenial and Gen-X mod­els and a strange mix of […]