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	<title>KnowsJack</title>
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	<link>http://www.knowsjack.com</link>
	<description>We Learn Through Not Knowing....</description>
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		<title>Remembering Bryan Martin</title>
		<link>http://www.knowsjack.com/insights/remembering-bryan-martin/</link>
		<comments>http://www.knowsjack.com/insights/remembering-bryan-martin/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 06:29:43 +0000</pubDate>
		<dc:creator>Jack Skeels</dc:creator>
				<category><![CDATA[Insights]]></category>

		<guid isPermaLink="false">http://www.knowsjack.com/?p=369</guid>
		<description><![CDATA[Twenty years ago, on February 1st, 1991, around 6:00 in the evening, veteran LAX air traffic controller Robin Wascher instructed the pilots of the tiny Skywest commuter flight 569, carrying ten passengers and two crew to Palmdale, to enter the runway and prepare for takeoff.  Seventy-seven seconds later she gave US Air flight 1493, a [...]]]></description>
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		<title>Why a Website May Be the Last Thing That You Need</title>
		<link>http://www.knowsjack.com/insights/why-a-website-may-be-the-last-thing-that-you-need/</link>
		<comments>http://www.knowsjack.com/insights/why-a-website-may-be-the-last-thing-that-you-need/#comments</comments>
		<pubDate>Thu, 20 Jan 2011 18:47:06 +0000</pubDate>
		<dc:creator>Jack Skeels</dc:creator>
				<category><![CDATA[Insights]]></category>
		<category><![CDATA[linkedin]]></category>

		<guid isPermaLink="false">http://www.knowsjack.com/?p=343</guid>
		<description><![CDATA[This may sound a little funny coming from a guy who works at an agency that makes such beautiful websites.  But it is true.  And once you’ve read this article, I think that you’ll understand why making great websites is not about design, but about understanding your customer, the digital ecosystem that they live in. [...]]]></description>
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		<title>Why the Smart Ones Choose Ignorance</title>
		<link>http://www.knowsjack.com/insights/why-the-smart-folks-choose-ignorance/</link>
		<comments>http://www.knowsjack.com/insights/why-the-smart-folks-choose-ignorance/#comments</comments>
		<pubDate>Sat, 15 Jan 2011 02:07:15 +0000</pubDate>
		<dc:creator>Jack Skeels</dc:creator>
				<category><![CDATA[Insights]]></category>

		<guid isPermaLink="false">http://knowsjack.com/?p=315</guid>
		<description><![CDATA[You surely know the phrase, “He doesn’t know Jack” or  “He doesn’t know Jack ____” – I’ve left off the last noun, but you know that part too.  And you probably know that the antonymic phrase, “He knows Jack” means pretty much the same thing…knowing nothing,…or ignorance. Most folks wouldn’t really want ignorance closely attached [...]]]></description>
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		<title>What Happened to Breath Asure?  The Big Bad Business of Off-Label OTC Products.</title>
		<link>http://www.knowsjack.com/insights/of-airborne-and-breath-asure%e2%80%a6the-business-of-off-label-otc-products/</link>
		<comments>http://www.knowsjack.com/insights/of-airborne-and-breath-asure%e2%80%a6the-business-of-off-label-otc-products/#comments</comments>
		<pubDate>Sun, 29 Nov 2009 18:21:20 +0000</pubDate>
		<dc:creator>Jack Skeels</dc:creator>
				<category><![CDATA[Insights]]></category>

		<guid isPermaLink="false">http://knowsjack.com/?p=243</guid>
		<description><![CDATA[I was speaking with a close friend the other day and she mentioned that the popular breath-freshener, Breath Asure, had been “crushed” out of the market by the big, bad, evil corporate pharma-mega-corps who had sued the brand into oblivion (this may be a slight embellishment, but fairly true to her intent, I believe.  Update: [...]]]></description>
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		<title>Check, Please!  Gourmet Mag Gets Just Desserts After Losing Its Brand Compass.</title>
		<link>http://www.knowsjack.com/insights/check-please-gourmet-mag-declared-doa-after-losing-its-brand-compass/</link>
		<comments>http://www.knowsjack.com/insights/check-please-gourmet-mag-declared-doa-after-losing-its-brand-compass/#comments</comments>
		<pubDate>Sat, 28 Nov 2009 18:21:51 +0000</pubDate>
		<dc:creator>Jack Skeels</dc:creator>
				<category><![CDATA[Insights]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[gourmet magazine]]></category>
		<category><![CDATA[personas]]></category>

		<guid isPermaLink="false">http://knowsjack.com/?p=245</guid>
		<description><![CDATA[Well, the perils of re-Branding without a License may be apparent in October’s announcement that Condé-Nast will shutter Gourmet magazine after 60+ years of existence. The magazine had been attempting a transformation of sorts over the last year or so, with multiple new layouts, oversaturated photography, Millenial and Gen-X models and a strange mix of [...]]]></description>
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		<title>It’s Our Hope That Will End This Recession</title>
		<link>http://www.knowsjack.com/insights/its-our-hope-that-will-end-this-recession/</link>
		<comments>http://www.knowsjack.com/insights/its-our-hope-that-will-end-this-recession/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 17:45:14 +0000</pubDate>
		<dc:creator>Jack Skeels</dc:creator>
				<category><![CDATA[Insights]]></category>

		<guid isPermaLink="false">http://knowsjack.com/?p=230</guid>
		<description><![CDATA[Seems like folks are feeling cautiously optimistic these days, what with the DJIA peeking above 10,000 for a few moments this last week and Google, one of the barometers of the New Economy, back up in the stratospheric 500’s.  During the far-darker days of almost a year ago a lot of us Americans voted for [...]]]></description>
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		<title>Why Steve Jobs fears Flip Video (maybe more than Zune)</title>
		<link>http://www.knowsjack.com/insights/why-steve-jobs-is-afraid-of-flip-video/</link>
		<comments>http://www.knowsjack.com/insights/why-steve-jobs-is-afraid-of-flip-video/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 17:22:05 +0000</pubDate>
		<dc:creator>Jack Skeels</dc:creator>
				<category><![CDATA[Insights]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Flip Cisco]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Zune]]></category>

		<guid isPermaLink="false">http://knowsjack.com/?p=163</guid>
		<description><![CDATA[Many have assumed that Steve Jobs pretty much handed tiny Flip Video it’s lunch last week when he announced that Apple would provide the same capability in the new iPod Nano for free. Some might mourn the little Flip Video as yet another piece of promising Consumer Electronics Roadkill whose soon-to-be sun-bleached bones will remind [...]]]></description>
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		<item>
		<title>Welcome to KnowsJack!</title>
		<link>http://www.knowsjack.com/about-knows-jack/welcome-to-knowsjack/</link>
		<comments>http://www.knowsjack.com/about-knows-jack/welcome-to-knowsjack/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 13:43:35 +0000</pubDate>
		<dc:creator>Jack Skeels</dc:creator>
				<category><![CDATA[About KnowsJack]]></category>

		<guid isPermaLink="false">http://knowsjack.com/?p=114</guid>
		<description><![CDATA[KnowsJack is my new blog site for what is really a very old (hopefully you read this as “wise”) consulting business.  I wanted to do something a little bit different than a traditional consultancy site, and the name — I hope — gives you a sense of who I am, how I think, and what [...]]]></description>
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		<title>Introducing the Apple Effect (Part 1)</title>
		<link>http://www.knowsjack.com/market-strategy/apple-effect-2/</link>
		<comments>http://www.knowsjack.com/market-strategy/apple-effect-2/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 17:25:23 +0000</pubDate>
		<dc:creator>Jack Skeels</dc:creator>
				<category><![CDATA[Market Strategy]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Apple Effect]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://knowsjack.com/?p=60</guid>
		<description><![CDATA[The Apple Effect is a corporate pathology.  A set of behaviors that consumer-facing companies engage in, largely in response to perceiving their product and marketing inferiority when compared to Apple.  The Four Key Drivers of this success are very visible: The Industrial Design of the Apple product line is strong and reflects a tight integration [...]]]></description>
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