Category Archives: Market Strategy

Analysis and insight into strategy, competition and marketing.

Introducing the Apple Effect (Part 1)

The Apple Effect is a cor­po­rate pathol­ogy.  A set of behav­iors that consumer-facing com­pa­nies engage in, largely in response to per­ceiv­ing their prod­uct and mar­ket­ing infe­ri­or­ity when com­pared to Apple.  The Four Key Dri­vers of this suc­cess are very vis­i­ble: The Indus­trial Design of the Apple prod­uct line is strong and reflects a tight integration […]